What Print on Demand & Digital Products to Prep Your Etsy Shop with this Summer/Fall for Q4 Sales
Hey there my creative kings and queens!
Can you believe it? It’s officially summer and that means one thing and one thing only… Q4 prep time is officially here! If you’re in the print on demand or digital product game, this is the moment you’ve been waiting for. Summer and early fall isn’t about going to the beach or finally getting your first pumpkin spiced drink when fall hits (even though that does sound pretty freakin good). No no no…this is your golden opportunity to be prepping for the biggest earning season of the year on Etsy.
Now I know what you might be thinking: girl it is WAY to early to be thinking about all of this let me enjoy the sunshine in peace. But guess what, this is when the top 1% Etsy sellers are going pedal to the metal. They are not only starting to think and list products for Halloween, Thanksgiving, and even (gasp) Christmas, THEY ARE ALREADY SELLING PRODUCTS! Prepping in June, July, August, and September puts you way ahead of the game—and trust me, your future self will thank you.
-Let me hit you with some cold hard facts-
September and October have the highest search spikes on Etsy all year.
November is the king of conversions. It is the highest search volume and sales period for Etsy all year.
Q4 is hands down the most profitable time for Etsy sellers— but only if you’re ready!
Whether you're designing ornaments, seasonal printable wall art, or holiday-themed digital games or planners, now is when you lay the groundwork. So grab your coffee (or wine, no judgement here!), and let’s dig into the top niches, sub-niches, product ideas, and best-sellers you should be working on right now to crush Q4 in 2025.
Before we dive in let me introduce myself real quick!
Hey there! I’m Shay Lynn
I am a top 1% Etsy Seller, am the proud owner of a multi-six figure Print on Demand & Etsy Business, a six-figure Shopify Business, and creator of the Print on Demand Playbook and The Niche Navigator. In 2023, I did $250,000 in sales running my very own Print on Demand and Etsy business. I ABSOLUTELY LOVE what I do and want to help others achieve financial freedom and find success with their own Print on Demand Business Ventures!
So now that you know who I am and what I am all about, let’s get into the nitty-gritty and talk about what niches and products I recommend selling in your POD and Etsy shop for Q4 in 2025!
Top 3 Niches + Best-Selling Product Ideas for Q4 (2025 Edition)
🎃 Halloween 🎃
Halloween is always a best-selling season on Etsy. It truly is the kick off to Q4 and preps customers to be in a buying mindset for the next few months to come! It is a perfect opportunity to make sales and to gain repeat business around Christmas if your customer enjoys your product! Shoppers are looking for everything from costumes to party decor to printable activities and invitations.
Print on Demand Best-Sellers:
Matching family Halloween shirts
Halloween themed couples or friend group apparel
Halloween dog bandanas and pet costumes
Personalized Halloween tote bags (trick-or-treat bags)
Horror movie-themed apparel and or Horror movie blankets
Indoor Halloween Decor
Salem Witch designs incorporated in “Book lover” or “Woman’s Empowerment” products
"My First Halloween" onesies
Retro ghost and Witchy-themed tumblers and mugs
Halloween doormats and garden flags
Digital Product Best-Sellers:
Halloween party invitations (editable in Canva)
Trunk or Treat invitations (editable in Canva)
Kids Halloween activity bundles (coloring pages, mazes, games)
Halloween SVG/PNG bundles for crafters
Halloween printable Wall Art for Classroom Decor
Editable Halloween flyers/posters for parties or events
Halloween clipart and sticker packs
Hot design trends: Retro fonts, gothic graphics, cute ghosts, bats, celestial elements, pastel Halloween color palettes, and minimalist horror graphics sell really well!
🍂 Fall / Thanksgiving 🦃
Fall and Thanksgiving are not just about leaves and turkey—they’re about cozy vibes, gratitude, football, and Friendsgiving. Customers are on the hunt for seasonal home decor, personalized gifts, and printable planners and games.
Print on Demand Best-Sellers:
Matching Thanksgiving or Friends giving Apparel (e.g., "Gobble Squad," "Talk Turkey to Me")
"Thankful," "Grateful," and "Blessed" designs on products in the Religious niche
Fall-themed and Thanksgiving kitchen towels and aprons
Personalized fall/football themed doormats and yard signs
Football game-day gear (team colors)
Wine glasses and tumblers with Autumn leaves or a Cottage core rustiv design
"First Thanksgiving" baby bodysuits and bibs
Fall quote tote bags and pillows/indoor decor
Digital Product Best-Sellers:
Printable Thanksgiving menus and table setting templates
Gratitude journal templates and worksheets
Thanksgiving scavenger hunts and kids’ activity pages
Editable Thanksgiving party invitations
Friendsgiving planning kits
Thanksgiving coloring books (great for teachers, parents, and classrooms)
Hot keywords: Fall Vibes and Thankful for my tribe, Gratitude gifts, Thanksgiving table decor, Friendsgiving 2025, Baby’s first Thanksgiving.
☃️ Christmas ☃️
Christmas is King on Etsy. It is where the bulk of Etsy sellers earn the lion’s share of their yearly income. Buyers are hunting for personalized, heartfelt, and unique gifts they can’t find anywhere else—and they start searching early. Please keep in mind, they are not looking for just Christmas themed gifts or decor! People are looking into buying ALL SORTS of gifts so prepping your shop early with tons of products, both POD and Digital, is the key to success during Q4.
Print on Demand Best-Sellers:
Matching family Christmas pajamas or "Christmas morning" outfits
Personalized Christmas ornaments (baby’s first, couple’s first, pet ornaments, family name ornaments)
Monogrammed or custom stockings
Christmas doormats and garden flags
Holiday mugs and drinkware ("Santa’s Favorite Teacher," "Jingle Juice," etc.)
Cozy Christmas sweaters and crewnecks (ugly or cute—both sell!)
Holiday pet bandanas and bowls
Custom cutting boards and Christmas baking gifts/aprons
Christmas-themed weekender bags and totes
Gifts for coworkers
gifts for husband/wife
Gifts for relatives
Digital Product Best-Sellers:
Printable holiday planner bundles (budget tracker, gift list, meal planning)
DIY printable Christmas cards
Editable holiday gift tags and labels
Advent calendar templates
Holiday-themed wall art and SVGs for crafters
Kids’ letter to Santa kits
Christmas party invitations
Printable holiday party games
Hot niches/subniches: Newlywed first Christmas, first Christmas in new home, pet parents, baby’s first Christmas, blended family gifts, teachers, coworkers, best friends, and neighbors.
Design trends: Bold script typography, red + blush + sage color palettes, watercolor holiday icons, mid-century modern patterns, retro Santa and reindeer, neutral Scandi Christmas, and christmas trees with vintage cars do well.
Want More? Grab The Holiday Hustle Playbook!
If you’re ready to go all in on Q4, you need The Holiday Hustle Playbook. It’s packed with detailed product ideas, trending designs, top-performing keywords, sales strategies, mockup advice, and holiday timelines to help you post at the right time and make the most of the traffic surge. Whether you're doing print on demand or digital products (or both), this resource is the cheat code you didn’t know you needed.
Final Thoughts
Q4 is pure chaos in the best way. If you prepare now, you’ll enter the busiest shopping season of the year with confidence, clarity, and a shop that has a strategy and that’s ready to make sales.
Focus on trending products, do your keyword research, and get those listings live early. Remember: people shop early and Etsy’s algorithm favors listings with engagement history. So whether you're selling mugs or menu templates, the sellers who prep now are the ones who cash in big.
And if you're brand new and overwhelmed? Start with The Print on Demand Playbook. It’s designed for beginners and walks you through everything from choosing products to Etsy SEO to handling customer service with confidence.
Let’s make this your highest-earning Q4 yet. You've got this, rockstar. Let’s freaking goooooooooo!
(P.S. Always remember to check for trademarks and do proper research before listing!)
Totally new to POD or Digital Products?
If you are totally new to Print on Demand or Digital Products and would like to know how to start your business step by step, how to create products, conduct market research, and how to list products the right way on Etsy, then check out my course The Print on Demand Playbook! It’s got 9 hours and over 40 videos of POD content to help you start your business from scratch, help you create winning POD products, Content Calendars, Font Guides, and so much more! Click the image below to take a peek!
-Shay Lynn ❤️
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